This is a brand full of history, an example of entrepreneurship and passion for the motorized world, coming from the land of opportunities, which currently produces a complete range of helmets, from the classic to the most modern, covering all aspects of motorcycling
In California, in the hot Rod scene, visionary Roy Richter created an entire industry that anticipated the future safety needs of all speed lovers.
He himself a speed fanatic, between 1937 and 1941 his cars, essentially Ford T’s, won several championships, hundreds of races and beat countless speed records.
People wanted speed and he provided all the parts and accessories that adrenaline junkies needed. However, his entrepreneurial spirit led him to sell his own car, and with that money and some other savings he bought the company he worked for, Bell Auto Parts, on July 2, 1945.
But it was only after he had lost two great friends because of speed that Roy worked on designing protective gear. It launched the state-of-the-art helmet technology in 1957 when it created its first Styrofoam-covered helmet: the classic 500-TX,
this was the first helmet in the world to receive SNELL certification, and was subsequently selected for MoMA- Museum of Modern Art of New York, for the excellence of its design.
Meanwhile, American consumers began to be sensitive to the need for security, and Roy Ritcher’s business prospered in such a way that by 1964 it had to triple its productive capacity.
In 1968, the first integral helmet of the brand appeared, the Star, that was immediately recognized throughout the world by its qualities. But only in 1971 did Bell create its first integral motorcycle specific helmet. The substantial increase in the number of motorcyclists forced Roy to expand his productive capacity again.
Its commercial strategy is also noteworthy. From the beginning, Bell bet on Triumph as an important partner, being the link of its distribution chain in motorcycling, and taking advantage of the status that the British brand also conferred.
Several generations of champions have been loyal to the brand and have contributed to its popularity to promote American house products, such as Jacky Ickx, Jackie Stewart, Niki Lauda, Gilles Villeneuve, Nelson Piquet, Alain Prost and Ayrton Senna. mention just a few of the more sounding names that appear in the Hall of Fame brand. Currently, William Dunlop, Robbie Maddison and Jeremy Martin are some of Bell’s ambassadors to the world of two wheels.
The current range of the brand is extensive and covers the various aspects of motorcycling. In all models we can find special series whose chromatic schemes are developed by artists who stand out in the American custom scene. Sounding names like Roland Sands, Skratch and Chris Wood sign captivating creations that make these models unique and desirable.
Below we leave you some models of the complete range of the brand.
In the sports range stands the Race Star
A kevlar and carbon light helmet with an exclusive ventilation system and great aerodynamic stability, in a good compromise between quality and price, and a weight of 1500g.
In the Cross and Enduro range, Bell is strongly committed to the SX-1.
A very economical helmet with a polycarbonate cap, equipped with a ventilation system designed for the needs of heavy use, with a weight of 1400g according to Sportsqna.